Uncommon Threads logo with woman shopping.


In 2017, Aventura partnered with Uncommon Threads, a “boutique” style clothing program that serves survivors of domestic violence and women in need by providing styling services and new clothes. As part of the partnership, Aventura donates new clothing quarterly to this unique boutique that gives women the opportunity to be outfitted to boost self-esteem and feel empowered in their daily lives.

Uncommon Threads was founded by The Midlife Fashionista blogger, Susan Kanoff, who drew upon her background as a wardrobe stylist and social worker to launch the organization. Women who visit Kanoff’s boutique have been referred by a social worker, doctor, church, social service organization or a therapist. For a $10 donation (waived if the woman cannot afford it), Uncommon Threads offers these women everyday clothing that makes them feel beautiful and raises their self-esteem.

You can learn more about Susan’s mission and Uncommon Threads at uncommonthreads.org.