Our sustainability journey sprouted in an unlikely place: a double-wide trailer in Lubbock, Texas. It was 2002 and our CEO and President, John, was invited to the inaugural meeting of the Organic Exchange. Here, on this dry land organic cotton farm, he learned how impactful sustainable fibers could be. He joined along with the ranks of powerhouses, amazed that companies like Nike, Patagonia, Timberland, and MEC wanted to share their playbook and years of experience utilizing lower impact textiles like organic cotton.
What an impact this community of knowledge left on John; the shared goal to a greener earth made the unpredictable move into this new territory seem attainable. At the time, the prospects of converting the multitude of conventional textiles into eco/sustainable alternatives appeared impossible and every partner in the supply chain took a financial risk to ultimately build a balanced supply side to support the relatively new and unknown consumer demand.
In the end, everyone wins.
Aventura was born embracing goals towards a greener planet by weaving alternative fabrics into our plans for a new, fresh, and vibrant women’s lifestyle brand.
Aventura Clothing was built to redefine sustainable clothing and give consumers the option to look good and feel even better. Organic cotton, featured in 20% of the premiere styles, was the star of our first season launch of Aventura Clothing in 2006.
Since then, the supply chain has been built up and more companies are using organically sourced cotton. We're happy to see the growth of sustainability in our industry and we are proud to have been at the forefront. While we can’t say we're perfect, we can say that we've made incredible progress towards sustainability!
How do we make sustainability a priority in our business?
Not only do we ask ourselves “where will these clothes end up?” in the design process to create as much of our line from natural sources, but we also partner with factories that have established themselves as experts at supplying and working with sustainable fibers. Our journey has evolved to include 9 sustainable and preferred fibers utilized across 90% of our collection.
Explore the different fabrics we use in our collections.
ORGANIC COTTON
Organic cotton is estimated to save 2,180 liters of water for just one pair of jeans compared to conventional cotton. Organic cotton also reduces CO2 emissions and energy use and eliminates toxic chemicals that affect soil, precious ecosystems, and food and water supply.
RECYCLED POLYESTER
Recycled polyester is most often produced from PET plastic bottles, but can also be made from other post-consumer plastics such as ocean waste, discarded polyester textiles, or from pre-consumer processing residues such as fabric scraps.
LENZING™
We introduced LENZING™ products at Aventura in 2019 because we saw the great potential of this brand to create incredibly soft, silky fiber that significantly reduces its ecological footprint.
HEMP
Quick growing and requiring minimal inputs, hemp has been a favored fiber since 8000 BC.
BETTER COTTON INITIATIVE
The BCI™ (Better Cotton Initiative) is a global non-profit organization that promotes sustainable cotton production through education.
WOOL
We source the majority of our wool yarn from UPW, a company that is certified by Textile Exchange with the Responsible Wool Standard.
Fair Trade Certified™
In 2017, we partnered with Fair Trade USA to ensure we matched our sustainable fabrics with a commitment to sustainable livelihoods for our manufacturing partners.
RECYCLED COTTON
Recycled cotton is a cotton fabric that has been reverted to cotton fibers so that they can be reused in other textile products.
Ensuring sustainability and fairness, from farm to retail.
In 2002, we became a founding member of the Textile Exchange, a global nonprofit focused on creating and upholding standards for sustainability in the fiber and materials industry. We use preferred fibers, material or product that is ecologically and socially progressive; one that has been selected because it has more sustainable properties in comparison to other options.