Our sustainability journey sprouted in an unlikely place: a double-wide trailer in Lubbock, Texas. It was 2002 and our CEO and President, John, was invited to the inaugural meeting of the Organic Exchange. Here, on this dry land organic cotton farm, he learned how impactful sustainable fibers could be. He joined along with the ranks of powerhouses, amazed that companies like Nike, Patagonia, Timberland, and MEC wanted to share their playbook and years of experience utilizing lower impact textiles like organic cotton.
What an impact this community of knowledge left on John; the shared goal to a greener earth made the unpredictable move into this new territory seem attainable. At the time, the prospects of converting the multitude of conventional textiles into eco/sustainable alternatives appeared impossible and every partner in the supply chain took a financial risk to ultimately build a balanced supply side to support the relatively new and unknown consumer demand.